Why buy prescription glasses online?

Shopping for prescription glasses online is a pretty recent development and the idea sometimes leaves people asking why? Why shop online for something that you need to try on? Why visit an optician for your prescription and not buy your glasses while you’re there? Well, we can give you three great reasons:

  1. It can save you money. Glasses frames bought online often cost less than those bought from a store or optician. As an online retailer, we don’t have the high overheads of a bricks-and-mortar optometrist so we can provide you with high quality frames and lenses at an affordable price. And because all of our frames are designed in-house, we don’t need to pay any royalties either! We make things nice and easy for you by setting one price across the board; all of our frames are R995, which includes single vision lenses – no exceptions, no hidden costs! See how we do it .
  2. It’s convenient. With just a few clicks of a mouse, your perfect eye glasses frames will be on their way to you! No elbowing your way past other shoppers to get to the closest mirror! No avoiding eye contact with determined sales staff (who tend to tell you the higher priced frames look better on you!). No limitations to certain frames due to budget constraints! With the James Bensen Home Try-On service, you can make your decision in the comfort of your own home! (Not in five minutes as at your local optometrists!) Learn more about our Home Try-On service.
  3. It guarantees a quick and easy service. Buying online is a straightforward process – you choose the glasses frames you wish to buy, enter your details, and then receive your delivery. It’s that simple. You don’t have to queue or compete with other customers for an assistant’s attention; it’s just you, James Bensen, and your computer.


Still not convinced? Check out our website and see for yourself how easy it is!