James Bensen - Makes Every Day a Tata Mandela Day

In 2009, the UN General Assembly launched July 18th, Tata Mandela’s birth date, as Nelson Mandela International Day. It is recognised internationally as a reminder of Tata Madiba’s incredible work and for his call on us to continue to make the world a better place. No matter how good our intentions, it’s all too easy to take action one day and forget the next. The initiative encourages all of us to ‘make every day a Mandela Day’ by continuing to take action day after day.

At James Bensen, we’ve really taken this to heart and we try hard to do our bit to help change the world, day by day. That’s what our ‘Buy-a-Pair, Give-a-Pair’ scheme aims to do – to help those who need it most, one person at a time. For every pair of prescription glasses we sell, we donate one to someone in need. In other words, every time you buy your eye glasses online from James Bensen, you’re actually giving a pair to someone else too; someone who otherwise wouldn’t have access to eye care or prescription glasses. Help us ‘make every day a Mandela Day’!